Training and Coaching
Let’s face it, most of us in this business come to it with little, if any formal education in marketing, business development, public speaking, or creative writing, let alone, the psychology of persuasion. Yet our practices live and die on the back of these skills.
We can help. After forty years, learning from some of the best professional service marketing minds in the business, not to mention all the lessons learned the hard way I have taken the best of these skills, concepts and tools and developed a set of learning tools that will transform the way you compete for and win work.
It starts with a Program Assessment
What is holding you back?
What are you doing well?
What could you improve?
Custom training and coaching programs are developed to integrate with your current successful practices. Example modules include:
- Marketing 101 – Building a marketing culture
- RSVP Client Focused Marketing (Relationships. Service. Value. Performance.)
- ESP – Executing Strategic Pursuits – A systematic approach for winning those critical projects
- What Do They Really Want – Stop Talking! Effective Listening based on Stu Rose’s “Mandeville Techniques”
- Present to Win – How to plan develop and present presentations that will win!
- Train Your Trainers – Create a team to ensure sustained success.
Pugent Sound Marketing Training
“Our company hired Steve to provide business development training, both for our technical staff and senior leadership. Steve presented the information in a series of interactive workshops which ‘demystified’ the business development process for our technical staff and broke it down into a series of implementable tasks. The abbreviated senior leadership session provided an overview of the workshop series to ensure we were all speaking the same business development language within our company. The tools, information and ‘war stories’ that Steve shared with our company has resulted in a more focused and structured business development process that everyone understands.”
“Steve Walker has been working with our transportation engineering and planning firm, Kittelson & Associates, Inc., for several years. He has served as an invaluable resource to our team by helping the staff grow their comfort level, knowledge, & skills in marketing & business development, which is typically an area that is viewed as “scary”. In a clear and consistent way, Steve has been able to help our engineers and planners break down the marketing process into understandable and logical steps and has helped them focus on building a strong foundation of relationships to support the effort. He has worked with individuals in a one-on-one capacity, as well as larger groups. We’ve also invited Steve to facilitate non-marketing related meetings to help different teams develop vision statements and strategic plans. His depth of knowledge in the profession, fluid communication skills, and follow through continue to separate him from others in the market. I would highly recommend Steve to any firm looking to take their marketing efforts to the next level.”
David L. Mills
Portland Operations Manager
Kittelson & Associates, Inc